Logos and more

Skoda Logo - Design and History

Skoda Logo

Skoda Auto is an automobile manufacturer in the Czech Republic. In 1991, it became a subsidiary of the Volkswagen Group. The origins of Skoda go back to the early 1890s where, like many long-established car manufacturers, the company started out with the manufacture of bicycles.

It was 1894, and 26-year old Václav Klement, who was a bookseller by trade in Mladá Boleslav, in today's Czech Republic, which was then part of Austria-Hungary, was unable to obtain the right spare parts to repair his German bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand".

A disgusted Klement, despite not having any previous technical experience, then decided to start his own bicycle repair shop, which he and Václav Laurin opened in 1895 in Mladá Boleslav. Before going into business partnership with Klement, Laurin was an already established bicycle manufacturer from the nearby town of Turnov.

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Subaru Logo - Design and History

Subaru Logo

Subaru is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries Co., Ltd (FHI). FHI was established on July 15, 1953 when five Japanese companies, known as Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo, joined to form one of Japan's largest manufacturers of transportation equipment. Subaru is known mainly for its all-wheel drive vehicles such as the Subaru Forester and the Outback. 

The company is influenced by the star cluster Pleiades. In Japanese the cluster name is "Subaru", which roughly translated into English means, "to govern", "unite," or "gather together".  The large star in the logo represents Fuji Heavy Industries, and the five smaller stars represent the current five companies that are united under the FHI group. In essense the logo represent the unification of 5 companies mentioned above to become one large entity called the Fuji Heavy Industry. 

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Vauxhall Logo - Design and History

Vauxhall Logo Design and History

Vauxhall Motors is a British automobile company. It is a subsidiary of General Motors Corporation (GM), and is part of GM Europe. Alexander Wilson founded the company in Vauxhall, London in 1857. Originally named Alex Wilson and Company, then Vauxhall Iron Works, the company built pumps and marine engines.In 1903, the company built its first car, a five-horsepower model steered using a tiller, with two forward gears and no reverse gear. This led to a better design which was made available for sale.

The Vauxhall logo is based on a mythical creature called the "Griffin". The griffin is a legendary creature with the body of a lion and the head and often wings of an eagle. As the lion was traditionally considered the king of the beasts and the eagle the king of the birds, the griffin was thought to be an especially powerful and majestic creature. Griffins are normally known for guarding treasure. In antiquity it was a symbol of divine power and a guardian of the divine.

The griffin emblem, which is still in use, is derived from the coat of arms of Faulke de Breaute, a mercenary soldier who was granted the Manor of Luton for services to King John in the thirteenth century. By marriage, he also gained the rights to an area near London, south of the Thames. The house he built, Fulk's Hall, became known in time as Vauxhall. Vauxhall Iron Works adopted this emblem from the coat of arms to emphasise its links to the local area. When Vauxhall Iron Works moved to Luton in 1905, the griffin emblem coincidentally returned to its ancestral home.

The logo as pictured used to be square, but it is now circular, to enable it to fit in the same recess designed for the circular Opel emblem. Since the 1920s the griffin has been redesigned and released 9 times (see below for the detailed changes). In 2008 Vauxhall released a revised version of the 2005 logo. Bill Parfitt, Vauxhall€™s Managing Director, said, "While the new-look Griffin pays homage to our 100 year-plus manufacturing heritage in the UK, it also encapsulates Vauxhall€™s fresh design philosophy, first showcased in the current Astra, and set to continue with Insignia."

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Renault Logo - Design and History

Renault Logo - Design and History

Renault is a French automaker producing cars, vans, buses, tractors, and trucks. Due to its alliance with Nissan, it is currently the world's 4th largest automaker behind General Motors, Toyota and Ford. It owns the Romanian automaker Dacia and the Korean automaker Renault Samsung Motors. The company is well known for numerous revolutionary designs, security technologies, and motor racing. Producing cars since late 1898, the Renault corporation was founded in 1899 as Société Renault Frères by Louis Renault, his brothers Marcel and Fernand, and his friends Thomas Evert and Julian Wyer.

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Druk Air Logo - Design and History

Druk Air Logo

Druk Air Corporation Limited, operating as Drukair - Royal Bhutan Airlines, is the national airline of the Kingdom of Bhutan and operates a modest scheduled flight network within the South Asian region from its base at Paro Airport in the western dzongkhag of Paro.

Taking its name from Druk, the airline was founded in 1981, ten years after Druk Gyalpo His Majesty King Jigme Dorji Wangchuck gradually began to open up the Kingdom from self-imposed isolation, and seven years after welcoming its first foreign visitors. As the only airline flying into Bhutan, Drukair has become a lifeline with the outside world for the Bhutanese people, as well as supporting emerging inbound tourism and export markets. 

The name and logo of the airline is based on Druk, the Thunder Dragon of Bhutanese mythology. Druk is a Bhutanese national symbol, and therefore very significant in Bhutan. The Druk is central on the Bhutanese Flag, holding jewels to represent wealth. In Dzongkha, Bhutan is called Druk Yul, or Land of Druk. The Bhutanese leaders are known as Druk Gyalpo - Dragon Kings - because of Druk.

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This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.

More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.

Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 


There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.



A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.