Logos and more

Belkin Logo - Design

Belkin Logo - Design

Belkin International, Inc., is a manufacturer of computer hardware that specializes in connectivity devices, headquartered in Playa Vista, Los Angeles, California.  Belkin sells in both the consumer and the commercial business-to-business (B2B) market, with various product lines including routers, iPod and iPhone accessories, mobile computing accessories, surge protectors, switches, hubs and other peripherals. Belkin has become one of the fastest growing companies in the world, with over 1,000 employees and sales topping $1 billion. They are primarily in the connectivity business.

In 2012, Belkin unveiled a new brand identity at the 2012 International Consumer Electronics Show (CES) in Las Vegas.

The logo comprises of the following elements

  •  The logo utlizes a series of dots of various sizes to create the image of a person. That design is in line with their philosophy of taking inspiration from people. The connect the dots theme also goes well with connecting with people.
  •  The new logo is also called PIP, People Inspired Products
  •  The font for Belkin has changed to a lower case font and more contemporary as some others have done recently such as Seattle's Best Coffee and Jack in the Box

The new logo is a huge change from their current logo which is just the word BELKIN in a simple font. The new logo could be used in interesting ways in their products such as putting it in front of an LED and lighting up the logo. I think it will look cool in a dark room. Imagine a rack full of shining blue people with REM's "Shiny Happy People" playing in the background.. 

The logo was design by Wolff Olins.

Their chief brand officer put out the following Press Release as well. "The new Belkin logo, affectionately named PIP for People Inspired Products, symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most. In a future where connectedness will only increase, our products have one common goal, to ensure that technology exists to serve people, and never the other way around." - Chief Brand Officer Ernesto Quinteros 

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VMWare Logo - Design


VMware, Inc. is a US-based company specializing in virtualization software. The company was founded in 1998 and is based in Palo Alto, California. The Company is majority owned by EMC Corporation. The name "VMware" comes from the acronym "VM", meaning "virtual machine", combined with "ware" from the second part of "software". In 2011, VMWare modified their logo a bit and removed the 3 squares that accompanied the log before. The old logo and the reason for the 3 squares is described below.

VMWare Old Logo

VMware's desktop software runs on Microsoft Windows, Linux, and Mac OS X. VMware's enterprise software, VMware ESX Server, runs directly on server hardware without requiring an additional underlying operating system.

The three rounded squares in the logo represent the three different types of virtual machines that VMware can run simultaneously

  • MS Windows
  • Mac OS X
  • Linux 

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Google Wave Logo - Design

 Google Wave Logo - Design

Google announced the launch of Google Wave on September 30th, 2009. Google Wave is "a personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009. Google Wave is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wiki, and social networking.It has a strong collaborative and real-time focus supported by extensions that can provide, for example, robust spelling/grammar checking, automated translation between 40 languages, and numerous other extensions.

I found the logo for Google Wave to be very well designed with the 4 primary Google colors - Blue, Red, Yellow and Green integrated to for a W representing a Wave. I am not sure if the 4 elements are also tied to the 4 platforms being merged - e-mail, instant messaging, wiki, and social networking.

 Overall, I like the logo a lot and it looks really professional and cool.

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MySQL Logo - Design and History


MYSQL is a very popular relational database software. The company claims that it has over 10 million installations worldwide. The company agreed to be aquired by Sun Microsystems in January, 2008. MySQL is named after co-founder Monty Widenius's daughter, My.

The MySQL logo is a jumping dolphin - symbolizing the speed, power, precision and good nature of  the MySQL database and community. The new logo was designed by Renne Angelvuo and his colleagues at Priority Advertising Oy in Helsinki, Finland.

The name of the MySQL Dolphin is €œSakila,€ which was chosen by the founders of MySQL AB from a huge list of names suggested by users in our €œName the Dolphin€ contest. The winning name was submitted by Ambrose Twebaze, an Open Source software developer from Swaziland, Africa. According to Ambrose, the feminine name Sakila has its roots in SiSwati, the local language of Swaziland. Sakila is also the name of a town in Arusha, Tanzania, near Ambrose's country of origin, Uganda. This site runs on a MySQL database.

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Xerox Logo - Design and History


Xerox Corporation unveiled their new logo in January 2007. The new logo is the biggest change in its corporate history and reflects a transformation of the company from a document management company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.

The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. Xerox settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television.

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