Life OK Channel Logo - Design and History
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Life OK is an Indian cable and satellite television channel, owned by STAR TV.The channel replaced STAR Network's youth-oriented channel, STAR One. The channel was launched on December 18, 2011. Life OK TV Channel is introduced as General Hindi Entertainment Channel for Hindi TV serials and Shows. Life Ok is promoted by Madhuri Dixit. She became the narrator of the Channel. The logo of the channel is fairly interesting. It takes the letters 'O' and 'K' from OK and adjusts them to look like a stick figure that shows its arms wide open. I suppose its meant to represent that its a channel for everyone. The face and the font is in a bright pink color while the body looks like a mild orange. I am not sure why this re-branding was done because it breaks away its relationship with the Star Network. The stick figure logo could probably be used for some animation. The pink letters are also too bright in my opinion. Very ordinary logo and very ordinary name. I would never have thought this is a name of a TV channel by looking at the logo. |
World Diabetes Day Logo Design
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Diabetes is a group of metabolic diseases in which a person has high blood sugar, either because the body does not produce enough insulin, or because cells do not respond to the insulin that is produced. There are an estimated 336 million people living with this disease in 2011 and expected to grow to about 552 million by the end of 2030. In 2006, the UN declared November 14th as World Diabetes Day and the blue circle logo was adopted as the official logo. |
If you are at risk for diabetes, based on genetics or other reasons, go and test yourself or at least take the Diabetes Risk Test online.
Also check out the Diabetes America logo.
World Series 2011 Logo Design
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The World Series is the annual championship series of Major League Baseball, played between the American League and National League champions since 1903. The winner of the World Series championship is determined through a best-of-seven playoff and awarded the Commissioner's Trophy. The 2011 World Series will be the 107th edition of Major League Baseball's championship series. The best-of-seven playoff will be played between the American League champions and the National League champions. The 2011 World Series will begin on October 19. |
Every year, the World Series logo changes based on a theme of some sort. The 2011 World Series logo is based on the Fall season theme. The World Series logo shows leaves on either side of the logo in their brown fall colors. It appears that leaves are different on either side of the logo. The one of the left, looks like the Canadian Maple leaf while the other side has a different leaf (not sure what leaf). The MLB comprises of teams from both countries so its likely the logo reflects that. The World Series, also referred to as the Fall Classic, is in the logo for the first time.
The logo is pretty and deviates from many previous World Series logos that focus on baseball themes like the diamond, the bats and balls. The 2011 logo uses a predominantly Fall theme which is a first. My only gripe against this logo is that the colors are rather dull. Fall in many parts of the US has such wonderful, bright and spectacular colors and the logo does no justice to that. This logo looks so old and faded that I am not tempted to buy any memorabilia should my team, the Texas Rangers, make it to the World Series (they are up 2-0 in the ALCS) as I write this.
Unlike the NFL, where the location of the Super Bowl is determined 3 years in advance, the World Series is played at the grounds of the two finalists so its hard to incorporate those aspects.
You can find a collection of all the previous World Series logos here.
Apple Logo Design and History
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Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad.
The Apple logo is pretty simple, its an Apple that has had a bite taken from it. The original logo has the colors of the rainbow but over time the logo has become very simple and is a simple white (or grey) apple with a bite on a black background. The colorful logo was designed by Rob Janoff. However, the logo does have some interesting stories (perhaps true, perhaps) that make it more intriguing. The three most popular beliefs are that it was inspired by Alan Turing, Issac Newton and the Bible. |
One of the popular stories behind the logo is based on Alan Turing's death. Alan Turing, widely considered to be the father of computer science and the computer died from cyanide poisoning while he was in jail. In 1954, Turing's cleaner found him dead; he had died the previous day. A post-mortem examination established that the cause of death was cyanide poisoning. When his body was discovered an apple lay half-eaten beside his bed, and although the apple was not tested for cyanide, it is speculated that this was the means by which a fatal dose was delivered. The Apple logo also has bite and some believe that the Apple logo was a dedication to Alan Turing.
The other story relates to Issac Newton who was inspired to formulate his theory of gravitation by watching an apple falling from a tree. The Biblical reference is that the apple was the fruit from the tree of knowledge.
So which story is true? Based on an article at the Apple Museum, it would appear that the reference to the Bible has probably the most credence. The article states the following "The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowledge (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology."
With the popularity of the Apple line of products, the Apple logo is ubiquitous.
Seattle's Best Coffee Logo - Design and History
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Seattle's Best Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington. It is also owned by Starbucks, which purchased the company in 2003. Seattle's Best Coffee has retail stores and in grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found within many other businesses and college campuses, including JC Penney Department Stores and Subway Restaurants.
In 2011, Seattle's Best wanted to expand the reach of the brand and sell it in convenience stores, drive-through kiosks, coffee carts, vending machines and mobile trucks. The company has already reached deals to sell Seattle's Best at Burger King and Subway restaurants and at AMC Entertainment Inc. movie theaters. Along with this new push, they also introduced a new logo which was strikingly different from the previous logo and a new tag line "Great Coffee everywhere"
The logo is radically different from the previous logo which has a more bold Red color with bigger fonts and a hint of golden-brown which probably gave it some feeling that it was related to coffee (perhaps its my imagination). The new logo is terribly simple, even to the point where it looks like the logo of a generic store brand. The font is also very generic and does not stick in my head. Even the coffee mug and the drop of coffee do not evoke any coffee thoughts, perhaps a handle to the mug may have helped. Some bloggers have even suggested that the logo could be a used by a blood bank. The old logo has been around for about 40 years and is definitely bolder and more vibrant than the new one.
I remember walking into Borders and the old logo is so large and looming that you cannot miss it. I personally don't think the new logo will look so attractive in stores. If the aim is to tell consumers that they are a simpler, cheaper more accessible brand, then perhaps the simplicity will work, only time will tell. Gap Inc tried to launch a simpler logo and was met with such a backlash that they had to revert to the old logo in a few days. Its a bold move and they have stuck with it, lets see what happens.
The logo was designed by a Seattle based company called Creature.
YMCA Logo - Design and History
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The Young Men's Christian Association (commonly known as "YMCA" or in the USA "the Y") is a worldwide organization of more than 45 million members from 125 national federations affiliated through the World Alliance of YMCAs. The YMCA was founded on June 6, 1844 in London, England by Sir George Williams, the goal of the organization was putting Christian principles into practice, achieved by developing "a healthy spirit, mind, and body." In 2011, the YMCA introduced a brand and logo change going from the "YMCA" to just the "Y". The YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility. The new logo, which uses a stylized delta or arrowhead shape plus a triangle to form the letter Y. The new "Y" logo is very contemporary and modern and probably a good choice. The chose is undergoing a change after 43 years and the change is quite major. The old logos have had the triangle theme and the little delta on the top continues that tradition. While the triangle is not so prominent, its still there. The new Y logo comes in a rainbow of five different color combinations, from teal green and blue to red and gold, purple and red and gold and green. |