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Rolls Royce Logo - Design and History

Rolls Royce Logo

The Rolls Royce logo consisting of the two Rs  or the double R clearly stands for the Rolls and Royce, the two founders of this car manufacturing company.  There is nothing special about the design of the logo, but the brand name is so strong, the logo looks special.  In 1998, BMW the option on the trademarks, licensing the name and "RR" logo for £40m.

In 1884 Frederick Henry Royce started an electrical and mechanical business. He made his first car, a "Royce", in his Manchester factory in 1904. He was introduced to Charles Stewart Rolls in a Manchester hotel on the May 4 that year, and the pair agreed a deal where Royce would manufacture cars, to be sold exclusively by Rolls. A clause was added to the contract, stipulating the cars would be called "Rolls-Royce".

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Vistara Logo - Design and History

Vistara Logo - Design and History

In August 2014, the Tata Group and Singapore Airlines unveiled the logo, livery and uniform of their new joint-venture airline, Airline Vistara. Vistara hosted a big event in New Delhi on the 12th of August and was attended by senior members of both companies. The airline plans to offer 87 weekly flights during its first year of operation. Destinations will include Mumbai, Bangalore, Ahmedabad, Hyderabad, Srinagar, Patna and Chandigarh.

 

Vistara is derived from vistaar means infinite expanse in Sanskrit. It is the perfect cue for the airline that aims to push back the boundaries of air travel and create seamless experiences. Vistaar also conjures up the image most associated with a smooth flight an endless, blue horizon. The Vistara star is derived from a Yantra, an ancient symbol that depicts an unbounded universe in a perfect mathematical form. At its heart, is an 8 pointed star derived from the compass rose that signals the brand's commitment to excellence in everything that it does. The logo and concept was designed by Ray+Keshavan and Brand Union.

 

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Ferrari Logo - Design and History

Ferrari Logo - Design and History

All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. The famous symbol of Ferrari is a black prancing horse on yellow background, usually with the letters S F for Scuderia Ferrari. The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes. Baracca died very young on June 19, 1918, shot down after 34 victorious duels and many team victories. 
 
He soon became a national hero. Baracca had wanted the prancing horse on his planes because his squad, the "Battaglione Aviatori", was enrolled in a Cavalry regiment (air forces were at their first years of life  and had no separate administration), and also because he himself was reputed to be the best cavaliere of his team.
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
The Scuderia Ferrari logo Coat of Arms of the City of Stuttgart. It has been supposed that the choice of a horse was perhaps partly due to the fact that his noble family was known for having plenty of horses in their estates at Lugo di Romagna. Another theory suggests Baracca copied the rampant horse design from a shot down German pilot having the emblem of the city of Stuttgart on his plane. Interestingly, German sports car manufacturer Porsche, from Stuttgart, borrowed its prancing horse logo from the city's emblem. Furthermore astonishing: Stuttgart is an over the centuries modified version of Stutengarten (an ancient german word for "Gestüt", translated into english as mare garden or stud farm, into italian as "scuderia").
 
On June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Baracca. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck, but it the first race at which Alfa would let him use the horse on Scuderia cars was eleven years later, at SPA 24 Hours in 1932. Ferrari won. Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena. The prancing horse has not always identified the Ferrari brand only: Fabio Taglioni used it on his Ducati motorbikes. Taglioni's father was in fact a companion of Baracca's and fought with him in the 91st Air Squad, but as Ferrari's fame grew, Ducati abandoned the horse; this may have been the result of a private agreement between the two brands. The prancing horse is now a trademark of Ferrari.
 

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Hyatt Hotel Logo - Design and History

Hyatt House Logo


Hyatt House is an extended stay hotel brand of the Hyatt group. Extended stay hotels are a type of lodging with features unavailable at standard hotels. These features are intended to provide more home-like amenities. Extended-stay hotels typically have self-serve laundry facilities and offer discounts for extended stays, beginning at 5 or 7 days. They also have suites with kitchens.

Hyatt House will be the new brand name of the all Hyatt Summerfield Suite hotels in addition to the ones acquired from LodgeWorks.

The logo is fairly simple and contemporary and comprises of the following elements.

  • The 'H' is both in lower case and uppercase
  • The lowercase 'h' is in the shape of a bed while
  • The uppercase H has a curved square flag in a bold blue hue. Blue is the base color of the Hyatt brand which helps it stay connected to the brand yet have its own distinctive identity.

The name Hyatt House was selected as an identifier that signals a residential, welcoming, personal and hospitable experience. Hyatt House also has historical significance as the name of the first Hyatt hotel, which opened in 1957 at Los Angeles Airport LAX.

This video gives you an insight into the new hotel room design and features.


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The logo on this page is a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.

Expedia.com Logo - Design and History

Expedia.com Logo - Design and History

Expedia is an Internet-based travel reservation website, and a part of the Expedia, Inc. based in the US with localized sites for 18 countries. It books airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the World Wide Web and telephone travel agents. The site uses multiple global distribution systems like Amadeus or the Sabre reservation systems for flights and for hotels, Worldspan, and Pegasus, along with their own hotel reservation system for their contracted bulk rate reservations. Expedia was started by Microsoft, which they then spun off as a multi-billion dollar company.

In 2009, Expedia decided to change its decade old logo (shown on right above) which was a yellow plane circling the globe. The new logo shown on the right was launched to replace the old logo. One of the executives defined that they wanted to replace the cartoonish logo with a more contemporary logo.

  • The new logo maintains the airplane and the notion of globe, but the airplane sits on the top of globe, not rotate around it.
  • The "Expedia" font is also different, more rounded and contemporary as well.
  • The logo also gets a new tagline, "Where You Book Matters."

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This section contains details of the design and history of some of the popular hotel logos.  If you have any information about the history of some these logos, please contact me.


More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.




Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as  the Toyota Logo and the Ford logo.  I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note. 

 

There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos.  I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.

 

 

A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.