A&W Logos - Design and History
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A&W Restaurants, Inc. is a chain of fast-food restaurants, distinguished by their draft root beer and root beer floats. It is a fast food franchise company in the United States and in many other locations around the world, serving a typical fast food menu of hamburgers and french fries, as well as hot dogs. A number of its outlets are drive-in restaurants with carhops. The company name was taken from the last name initials of partners Roy Allen and Frank Wright. A&W began in 1919 in Lodi, California, when Roy Allen took on partnership with Frank Wright to help him with the root beer business he had started in 1919. They branded their product A&W Root Beer after their last names. |
The logo is a fairly simple logo with the letter A&W written on an orange and brown oval background. The letters A&W are taken from the last name of the founds Roy Allen and Frank Wright. I suppose the colors probably represent the color of root beer, but I am not sure of that claim. The logo has undergone many changes since its inception and the section below documents the history of those changes. For the most part, the logo has remained the same (the A&W theme being central to the logo)
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1919- A plain glass mug was used without letters or words. The A&W name was not yet used |
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1921- The letters 'A&W' appeared raised on the glass mug. |
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1948- Red & Black Bulls Eye Logo on white background. |
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1961- Brown & Orange Bulls Eye Logo on white background |
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1968- Orange & Brown oval Logo on white background. |
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1969- Removed white from behind the Orange & Brown Oval Logo. |
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1972- Map of United States in Orange with Brown divisions for states behind Orange & Brown oval logo. |
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1976- Returned to Orange & Brown Oval Logo on white background of 1968. Currently use this logo. |
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1994- Orange & Brown Oval Logo against a diamond with yellow, teal with the words "75 Years" and "Authentic Since 1919". |
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1995- Return to Orange & Brown Oval Logo on white |
Source: http://en.wikipedia.org/wiki/A%26W_Restaurants
http://www.awrootbeer.com/hist_logo.htm
The A&W logos are a registered trademark. Use of the logo here does not imply endorsement of the organization by this site.
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