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Bharat Matrimony's Racist Ad
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Having lived outside India for many years, I have often seen many Indians complaining about discrimination and racism towards Indians in foreign countries. We rarely, if ever stop and think what a discriminatory society we are. From the age-old caste ssystem, to North Indians calling all South Indians Madrasis or calling Indians from North East India Chinky, we just discriminate. If I bring in religion, states, castes, regions the matter just gets too complicated. Even living in the US, I have heard Indians calling African Americans Kallu or call all East Asians Chnky. So perhaps, this ad below from Bharat Matrimony should really not surprise or shock me but it does. I have been seeing this ad on the South Asian channels and I am shocked that they have been running this ad on TV for so long. Take a look at it and see if you think its racist or not.
Still not convinced? Lets retry the same ad with a white American family and the son brings home a girl with tanned skin. Lovely old grandma goes, "How come he is dating that Brownie?". Our groom-to-be explains that his girlfriend has just returned from a vacation in Hawaii and so her skin is tanned. Everyone laughs and there is a huge sigh of relief. Cookies, Anyone?
Imagine this ad being shown on television here, there would be a huge uproar and social media would be going nuts. Unfortunately, this ad continues to play and its all fun and games. The least I would request is that if you are looking for a bride or groom, stay away from Bharat Matrimony and its related sites and use some other provider. Thanks for reading.