Sify Logo - Design and History
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Sify Technologies Limited is a major ISP company based in Chennai, India. It is a large internet network provider in India, with a wide array of internet based services. In January, Sify Technologies unveiled a new corporate identity.
The new logo is a reflection of Sify's outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new,paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the 'i' in the name has moved forward, and stands for the Company's promise to keep its customers and stakeholders ahead. |
This is probably one of the first Indian companies to take a stance on eco-friendliness. Oddly, Xerox which unveiled their new logo today also chose a lower case text for the name.
Xerox Logo - Design and History
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Xerox Corporation unveiled their new logo in January 2007. The new logo is the biggest change in its corporate history and reflects a transformation of the company from a document management company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large. The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. Xerox settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television. |
eBay.com Logo - Design and History
eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. In addition to its original U.S. website, eBay has established localized websites in several other countries. eBay Inc also owns PayPal, Skype, and other businesses. eBay.com is now one of the largest internet sites in the world and hosts millions of auctions at any given point on time.
The eBay logo has intrigued me because its so simple and childlike in a way, but I have never been able to find out the origin of the logo until I stumbled upon one of the articles listed below in the reference section.
eBay.com started as an auction site in September of 1995 under the name AuctionWeb. The first logo that it put up was simple black text that said Auction logo on a black and white gradient bar. This logo was apparently referred to as the "Death Bar" logo (shown above)
The current logo was designed by Bill Cleary of the CKS group. The current logo was picked out of the many logos that were designed. Some of the key aspects are listed below
- The primary colors of the logo depict fun, excitement and childlike energy.
- The overlapping letters of the logo are suggestive of the bonding within the eBay user community.
- The letters are not on the same level, they have what graphic artists call €œbaseline shift€. It gives the logo an offbeat feel and shows that company is not averse to change and that its a dynamic company that is always evolving.
- The unusual capitalization of the letters also shows that company accepts change when it is for good. Letter B is not capitalized in the logo even though the name of the company is written as eBay. Designers at CKS thought a capital B would look like a roadblock in the middle of the logo so they capitalized letter Y instead.
LG Logo - Design and History
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LG is a large South Korean conglomerate, which produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The LG brand originated from Lucky Gold Star. The company now tries to promote its new tagline "Life's Good". The LG logo shown alongside is a fairly interesting logo. As you can see the logo has the alphabets, L & G in the form of a face. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. |
- The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.
- Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best.
Buy.com Logo - Design and History
Buy.com is one of the original online retailers in the United States. It began selling computers and electronics in 1997 , the company has since diversified its offerings to categories such as software, books, movies, music, games, toys, digital cameras, cellular phones, and magazines. Buy.com over the years has tried very hard to be like Amazon.com but clearly lags behind in the technology.
The Buy.com logo has undergone one major change over the years when in Jan 2000, it changed its logo to the simple Buy.com text. The original logo was a Big B enclosed in a C. I am not sure if its was meant to indicate Buy.Com. Since the big change in 2000, the logo has undergone some minor changes especially in the area of the tag lines such as
- Lowest Prices on Earth
- It's All Good
- The Internet Superstore
As of 2013, Buy.com is now called Rakuten.com so effectively this logo is now dead.
ABN AMRO Logo Design and History
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The ABN AMRO name is derived from the initials ABN (Algemene Bank Nederland) and AMRO (Amsterdam-Rotterdam Bank), the founding banks of ABN AMRO in 1991. When and where was ABN AMRO founded? ABN AMRO was created by the merger between ABN Bank and Amro Bank on 22 September 1991 in Amsterdam. The date of incorporation of bank is 29 March 1824 in the Hague.
The current logo, typography and typeface was designed by Landor Associates. The shield symbolises reliability, tradition, protection and security, the colour combination green (turquoise), yellow and grey sets it apart from logos of predecessors and rivals while at the same time being very modern, distinguished and clear.
Pro Bowl Logos Article Count: 2
Cricket Logos Article Count: 3
Cricket is a popular sport in the Commonwealth countries and fans in countries like India are very passionate about the sport. This section of the website will attempt to document and describe the design and origins of cricket logos. If you have any additional information about cricket logos, please send me the information.
Internet Company Logos Article Count: 5
The end of the last century resulted in a lot of Internet companies (also called dot-com companies) coming up in the limelight and today are very serious business. Companies such as Amazon.com, Buy.com and EBay come to mind. This section highlights the discusses the origins of these logos. If you have any information about the history of some these logos, please contact me.
Open Source Logos Article Count: 2
The Open Source movement has really moved along in the last decade and a lot of products, software etc are now part of our everyday life. I think there is hardly a day when I don't find myself Wikipedia. This section discusses the origin of logos of some of the Open Source tools and technologies. If you have a recommendation for a logo, please send me a note.
MLB Logos Article Count: 3
This category of the website contains the design and history of Major League Baseball (MLB) logos. MLB is the biggest baseball league in the United States. If you have any information about the history of some these logos, please contact me.
Sports Logos Article Count: 7
This category of the site discusses the design and origins of some of the famous logos. Some of the logos are discussed in specialized categories on this site. If you have any information about the history of some these logos, please contact me.
Political Logos Article Count: 1
Political Parties have very interesting logos and backgrounds behind them. This category of the History of Logos section discusses the history, design and origins of political logos. If you have any information about the history of some these logos, please contact me.
Medical Logos Article Count: 2
Olympics Logos Article Count: 5
The Olympics are considered to be the greatest sports show on earth held once every 4 years. This section of the website uncovers the design and history of some of Olympic logos.
Organization Logos Article Count: 1
Basketball Logos Article Count: 2
Coffee Logos Article Count: 3
Museum Logos Article Count: 1
Corporate Logos Article Count: 1
This category contains information about the design and history of large corporations around the globe. Most of the large corporations will typically be Fortune 500 companies and whose logos did not fit into any one of the other categories defined on this site.
Consumer Brand Logos Article Count: 2
The Logo Graveyard Article Count: 2
Companies, brand and logos are born everyday but every so often, very famous logos and brands die for various reasons. In 2008 and 2009, with the global economic turmoil, many long standing companies met their end and with them died their logos. Many times, companies change their logos to re-brand their product. This category lists some of the popular logos that met their end.
Retail Logos Article Count: 3
Movie Studio Logos Article Count: 1
Technology Logos Article Count: 10
Technology is at the heart of everything we do. In today's environment, some of the emerging technologies have their own logo which typically has a deeper history and meaning behind it. This section of the website tries to discover the meaning behind these logos. If you have any information about the history of some airline logos, please contact me.
NFL Logos Article Count: 21
NFL is arguably the most popular sport in the United States. Each team has a rich history behind its logo especially some of the old teams. This section of the site tries to document the origins of the logos such as the Chicago Bears Logo, the Pittsburgh Steelers Logo and the SuperBowl Logos etc. I hope you find this category of the site useful. If you have any information about the history of some these logos, please contact me.
Logo Parodies Article Count: 79
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Companies come up with great logos, but there is always someone out there who can make fun of it. While I love figuring out the history of these logos, I also love the logo parodies. This section of the website looks at some parodies of famous company logos. A lot of creative people have come up with parodies of some of the famous companies and this category of the site is a collection of those parody logos. I don't claim ownership of creating these logos. I just collected these from the Net and hopefully you will find this collection useful. Please let me know if you have any more such parodies and I will add them to the collection. If you think that this is your copyright, I will gladly remove it from my site or provide a reference. Enjoy! |
Worlds Best Brands and Logos Article Count: 26
What makes a brand great? There is no easy answer for it. However, companies around the world spend millions and millions of dollars every year trying to get to the top or retain their position in the branding race. Although, I do not work in advertising and marketing, I have been very fascinated by the design of corporate logos and while some are just plain and boring, some have a very long history behind the logo. This section of the website attempts to document the history of some of the world's most recognized brands. You can select from one of the categories below.
According a 2007 Business Week survey, the top 10 brands are listed below
1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonalds
9. Disney
10. Mercedes-Benz
Please visit the main History of Logos page to see the history of over 150 logos.
Miscellaneous Logos - Design and History Article Count: 9
The logos listed here are ones that I have been unable to categorize but found them to be interesting nonetheless. Eventually these logos will get a category. If you have any information about the history of some these logos, please contact me.
NBA Logos - Design and History Article Count: 33
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I am big sports fan. Its not like I remember every sports stat or remember every game, but I do like to watch sports on the TV and the NBA is one of my favourite league to watch. This section of the website contains the design and history of the NBA teams such as the Lakers, Spurs, Pistons and all the NBA teams. The fabled Jerry West, otherwise known as "Mr.Clutch," is the player in profile on the official NBA logo. As his biography on NBA.com points out, "West is widely regarded as one of the greatest guards in the history of the game. Not especially gifted by height or athleticism, he was a notoriously driven player who broke his nose nine times and often had to be carried off the court. " I hope you find this section of the site entertaining. If you have some information about NBA logos you would like to share, please send the information. Some of the information and logos were used from Chris Cramer's Sport Logo page. |
Beer Logos Article Count: 1
Bere is argaubly one of teh msot poupular alocoholic bevreages on the palnet. All aruond teh wolrd, teh bgi and smlal bere manuafcturers aer competing to build the brands in the market place. This section of the website aims to describe the history and meaning behind some of the most popular beer logos in the world. I may not have the history and meaning behind all the logos, but I will be attempting to researching and adding that information in on a regular basis.
Restaurant Logos Article Count: 7
People love to eat out these days. Have you ever looked at a restaurant logo and wondered about that logos origins. If you have not, maybe its time you did. This category contains the design and history of restaurant logos. If you would like me to include a logo, please send me a note.
Bank Logos Article Count: 1
Cable and TV Logos Article Count: 1
Clothing Logos Article Count: 2
Clothing brands are a status symbol today. Most clothing companies such as Gap, Calvin Klein etc make the most of putting their logos on any clothing item that they make. Think of all the free advertising you are doing for them. This section describes the origins of some of the popular clothing logos. If you have any information about the history of some these logos, please contact me.
Rock Band Logos Article Count: 1
India Logos Article Count: 10
Football Logos Article Count: 8
Football is by far the most popular sport in the world, except in the United States where they refer to football as Soccer. People around the world are passionate not only about their own countries, they are at times more passionate about their local clubs. Some football clubs such as Manchester United, Real Madrid, Liverpool, Arsenal and their players are household names around the world. This category of the website lists the logos of some of the popular Football logos from various leagues around the world including the American version of Football, the NFL. If you have any information about the history of some these logos, please contact me.
Major League Soccer - MLS
National Football League - NFL
Non Profit Organization Logos Article Count: 4
A lot of the non-profit organizations have some very interesting logos. This category of the website will examine the history, orgins and design of some of the famous non-profit organizations such as Green Peace, Austism Speaks etc. If you have any information about the history of some these logos, please contact me.
Information Technology (IT) Logos - Design and History Article Count: 5
I work as a Software Engineer and so obviously IT logos are part of my everyday job. The history behind some of the logos is very rich and interesting like the IBM logo which has gone through changes over the years before settling down on the current logo. The design of the Sun Microsystems logo is something I find very simple, yet brilliant. This section of the websites covers the design and history of some of the most recognized logos in the IT industry. I hope you find this section useful.
Travel Logos Article Count: 42
Hotel Logos Article Count: 2
This section contains details of the design and history of some of the popular hotel logos. If you have any information about the history of some these logos, please contact me.
Airport Logos Article Count: 1
More and more airports around the world are rebranding and positioning themselves as businesses or corporations. This section contains details of the design and history of some of the popular airport logos. If you have any information about the history of some these logos, please contact me.
Online Travel Agency Logos Article Count: 1
Car Rental Company Logos Article Count: 1
Car Logos - Design and History Article Count: 28
Most people are fascinated by fast moving cars and want to own these cars. This section of the website covers the design and history of some of the most famous car logos such as the Ferrari Logo, the Lamborghini logo and the common logos such as the Toyota Logo and the Ford logo. I hope you find this section of the website informative. If you have a recommendation for a logo, please send me a note.Â
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Airline Logos Article Count: 8
There are over 1500 airlines in the world today and while its hard to list the history of each airlines, I will attempt to uncover the history and meaning of some of the most well known airlines in the world in this section of the history of logos. I do not wish to make this section into a laundry list of logos with no information. I hope to have articles here that have some real content. If you have any information about the history of some airline logos, please contact me.
Monument Logos Article Count: 1
A lot of monuments and other tourist attractions have become mini corporations and have their own logos. This category on my site aims to discuss the design of these logos. If you have any information about the history of some these logos, please contact me.