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LG Logo - Design and History


LG is a large South Korean conglomerate, which produces electronics, mobile phones, and petrochemical products and operates subsidiaries like LG Electronics. The LG Group was a merger of two Korean companies, Lucky and GoldStar, from which the abbreviation of LG was derived. The LG brand originated from Lucky Gold Star. The company now tries to promote its new tagline "Life's Good".

The LG logo shown alongside is a fairly interesting logo. As you can see the logo has the alphabets, L & G in the form of a face. The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color.

  •  The letters "L" and "G" in a circle symbolize the world, future, youth, humanity and technology. The symbol also represents LG's efforts to maintain close relationships with our customers worldwide.
  •  Red, the main color, represents friendliness, and also gives a strong impression of LG's commitment to the best.

The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG€™s symbol represents the world, future, youth, humanity, and technology.

One eye
Goal-oriented, focused, confident.

Upper- right hand space
Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes.

LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability.

Source: http://www.lge.com/about/corporate/logo.jsp

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